If you’re new to video production in Malaysia, there’s no need to break the bank on pricey equipment to create impressive content. While having quality tools can certainly enhance your videos, the true secret to success lies in mastering a few key techniques. With these tips in mind, you can elevate your video production skills and create compelling content that resonates with your audience, regardless of the equipment at your disposal.

1. Define Your Video Goals

You should first understand what your video will accomplish before you begin making it. By understanding the goal, you’ll be able to plan, shoot, edit, and promote your video more efficiently.

Most importantly, you will be able to achieve your desired results more effectively since this will save you a great deal of time and resources.

According to visme, you can use a SMART goal to jot down your video goals.

2. Determine the Target Audience

You can’t possibly target everyone in the world, because then who are you really communicating with? If you do not have a clear vision of who your ideal viewer group is, your message and content will be diluted.

How you write your script, how you shoot your video, and how you edit it will depend on your audience. Depending on where your main audience hangs out online, you’ll also decide where to distribute your videos.

3. Choose the Right Lighting for Your Video

Any professional video must also have appropriate lighting. The brightness or darkness of your video can cause people to skip it if it is too dark or bright.

There are 2 primary light sources available to any video creator:

a) Natural lighting

A natural light setting is an excellent choice for beginners. You don’t have to pay anything to use it, and it’s capable of making your videos look good.

Make sure you shoot outdoors during the golden hour or on a cloudy day to take advantage of the most natural lighting. When natural light is at its softest and most cinematic, your subjects won’t have to squint or worry about harsh light.

b) Studio lighting

To improve the quality of your videos as you expand your production capacity, you’ll probably need high-quality lighting equipment.

A key light, rim light, triggers, flashes, soft boxes or shapers, and reflectors are some lighting equipment you may want to add to your production gear.

4. Edit with a Powerful Video Editor

In the production process, video editing software is essential. By doing this, you’ll be able to add transitions to your videos, color grade them, add titles, subtitles, intros, and outros, and stitch them into an easy-to-follow format.

You can choose from several video editing software programs, including free and paid versions. There are many popular video editing programs. Here are some examples: Adobe Premiere Pro, Apple Final Cut Pro, Adobe Premiere Elements, and CyberLink PowerDirector.

5. Avoid Using Shaky Footage

Having stabilized footage is essential for a successful video. This is because shaky footage not only looks unprofessional but also strains the eyes of those watching.

To fix this, you can either purchase a camera with built-in image stabilization or purchase a tripod. For most types of videos, tripods are effective when the subject is still. If you’re looking to create vlogs, for instance, you need to walk around the city, and a tripod might not be much use. If that’s the case, you may want to consider investing in an external stabilizer.

On the other hand, shaky footage can also be stabilized with video editing programs. The results may not always be perfect because there is a certain limitation on video optimization. Thus, having a stable video is important.

6. Share Your Video Content

There is no doubt that all types of video should be correctly shared with your audience to make the maximum impact, regardless of the purpose for which it was created.

In order to promote your video content, there are a few ways you can do so, such as through social media. You can distribute your videos on different platforms depending on your goals and target audience. You can, for example, post your videos on Facebook, Twitter, Instagram, or YouTube as regular posts or targeted ads.

To sum up

Creating professional videos doesn’t require you to be a video production expert. By following the tips outlined in this article, you can enhance the quality, engagement, and outcomes of your videos significantly.

Rather than focusing solely on acquiring the best equipment, don’t stress about it too much before your video shoot. Every creator goes through this process, and with practice using a limited budget and equipment, your skills will grow. If you’re searching for a professional video service in Penang, Kuala Lumpur or any part of Malaysia, Bold Media offers high-quality services for individuals and businesses. With years of experience in the industry, our team of professionals can help you bring your vision to life.